White Oak Digital is an affiliate and performance marketing agency that builds customer acquisition programs and drives the performance marketing behind them.
We operate our own growth channels rather than just advising on them. We own and operate multiple content and SEO properties across our verticals that generate first-party leads selling on a ping-post model, while maintaining a network of trusted affiliate partners running internal traffic.
Affiliate Program Development
End-to-end program builds: tracking and attribution setup, payout and offer structure, partner recruitment and vetting, compliance guardrails, and ongoing management. A program that is engineered to scale compliantly and exponentially.
Performance Customer Acquisition
Qualified, intent-driven traffic and leads delivered through owned content properties, performance media, and a vetted publisher network. Engineered around lead quality and buyer economics, not raw volume. Ad-hoc campaigns are always welcome for verticals that are seeing rapid growth.
Strategic Consulting
Growth strategy, opportunity sizing, and forecasting for teams building or scaling an acquisition program. We help align acquisition goals across the business and map a blueprint from current state to target performance.
Compliance & Brand Safety
Ongoing partner vetting, offer and creative review, and regulatory oversight built into the program from day one, protecting the brand as volume scales across regulated and high-scrutiny verticals.
We bring lead generation and performance marketing experience across regulated and high-scrutiny spaces, where acquisition has to be both efficient and compliant, which is exactly how we build.
We operate an affiliate network of vetted publishers sourcing across email, social, search, SMS, native, CTV, and linkout placements. Alongside the network, we run our own internal traffic across search, native, and CTV, giving us owned inventory to test, prove, and scale offers before and beyond partner supply.
Running both a partner network and our own internal traffic lets us test and prove multiple channels at once, and concentrate on the ones that work.
We own the infrastructure layer, not just the creative or the ad account: tracking, attribution, API lead distribution, and compliance. Programs are measured on lead quality and acquisition efficiency rather than vanity metrics, with stringent compliance discipline is built in from day one.
The result is a growth partner that can build a program and scale it, advising you every step of the way.